Athlete Now is an exclusive sports directory co-founded by Holly Calvert (Professional Golfer), Nicole Booth (Sports Science Lecturer & Strength & Conditioning Coach), and Dr Steve Ingham (former Olympic GB Sports Scientist).

Launched in July 2023, Athlete Now was created to help athletes access trusted, verified practitioners on the move - providing instant connections to qualified experts in strength and conditioning, coaching, psychology, nutrition, therapy, and more. Athletes can join the platform free of charge, gaining access to a growing community of credible support tailored to their sporting journey.

The network already includes 300+ athletes and 100s of practitioners, supported further by the 400+ accredited professionals within Dr Steve Ingham’s Support Champions community. Members range from grassroots competitors to Olympians - all seeking meaningful, credible connections to elevate performance, wellbeing, and career progression.

Athletes, Practitioners and facilities can join through two tailored memberships:

Athlete Membership - completely FREE! We believe it shouldn't cost the world, if anything, for athletes to find the support they need. The membership opens the door for athletes to make requests to our practitioner members or actively search for the help they need.

Foundation Membership – designed to give practitioners at all levels, as well as smaller clubs and grassroots facilities, access to visibility, resources, and a supportive verified network.

Professional Membership – built for elite practitioners and larger facilities, offering enhanced visibility and benefits such as the ability for facilities to enrol up to five of their own practitioners free of charge.

At its core, Athlete Now empowers athletes to find trusted support anytime, anywhere, while enabling practitioners to showcase their expertise and connect directly with those who need them most. We're excited to be working with Informed Sport, as we strongly align on the importance of quality, integrity, and safeguarding athlete wellbeing.